CLIENT LOVE: Jellypop Shoes, Fall/Winter 2011 Website

September 7th, 2011

Yet another fun collaboration!

I’ve mentioned this client many times — Creative Director Jennet Chow and I just seem to see eye-to-eye (or should I say footwear-to-footwear) so it’s always a good time! With Jellypop’s Fall/Winter 2011 collection, she wanted to go a little rough-around-the-edges as opposed to the prettier, girly look we’ve explored in previous seasons (think leather vs. ruffles, but keeping true to their teen/young adult audience).

[ homepage ]

I decided to introduce a “blackboard” theme throughout which worked  for us in two ways: great for that back-to-school Fall narrative, but also just as good because of the inherent sketchy/hand-drawn nature of writing with chalk.

[ story page ]

[ collection page ]

[ shoe detail page ]

[ shoe detail page ] 

[ stores page ]

[ press page ]

[ contact page ]

Can you tell I had fun? Jennet and her crew always send me the best assets to work with so it makes my job even easier! And how cute are their shoes? Great client, great fun. 

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15 Responses to CLIENT LOVE: Jellypop Shoes, Fall/Winter 2011 Website

  1. Such a fun client!!! You did an amazing job

  2. tres cute! you guys knocked this one out of the park! ox

  3. MAN you are talented!!! Great work, m’dear!

  4. Lily says:

    Looks amazing…love the blackboard theme !!

    xxLily
    goldandgray.com

  5. Jennet says:

    Erika! You are THE BEST!!! I love working with you. Jellypop would not be the same w/o your hard work and talent. I sincerely mean that. I’m looking fwd to Spring 12! BTW, I love that office from WWW in your last post. I need to redo my office and that was the PERFECT post for what I was looking for. Going to go to Rose Bowl Flea Market to get me some good finds! We totally see eye to eye!!!! I also love your house! I just took a house tour. hehe. <3 Jennet

  6. The blackboard theme is genius! You are so so good Erika!

  7. elizabeth says:

    I can’t even talk to you because you are so talented. Great site – you should be so crazy proud!
    - e (modern24seven)

  8. Emily says:

    LOVE it Erika. As always, beautiful work!

  9. Love this designs, so fun and fresh!!! Looking forward to discussing with you soon about my venture!

  10. Naomi says:

    Love your work. You do such fab stuff. Definitely want to work with down the road for my own company.

  11. I love this website, so cute!

  12. designstiles says:

    Super well done. I don’t understand graphic design one bit. I don’t have any clue how you would even begin to do all those fun details. Good job.

  13. Megan Lester says:

    You’re just soooo clever Erika! I love this play on back to school and your artistry :)

  14. Pingback: LAUNCHES // LINKS // LOVE | small shop [a brand styling studio]

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